AXA – International Carrier Bringing New Choices to Germany
While Allianz and HUK-Coburg dominate Germany’s domestic insurance arena, international carriers like AXA are catching up by catering to evolving consumer needs.
The French insurance group AXA first entered the German market in the 1990s through acquisitions. Today, it insures over 8 million customers in property & casualty along with health and life insurance.
As Germany’s largest foreign insurer, AXA brings an outside perspective that shows up in innovative offerings like usage-based car insurance, where premiums are based on driving behavior through connected tech.
Type: Public company
Founded: 1919
Headquarters: Paris, France
Products: Life insurance, health insurance, property insurance, motor insurance, travel insurance, and more
Market share: Significant presence in Germany, with a diverse range of insurance products
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